What began in a college sorority bathroom — Alaina charging her sisters for hair and makeup before formal — has become the brush behind some of the most-watched faces in American sport.
In 2015 Alaina founded Masters Artistry to lead the makeup department at Golf Channel. She built a roster of twelve elite Orlando HMUAs who handled every studio and remote shoot for NBC Sports until its 2021 move to Stamford. The freelance side never stopped: ESPN The Magazine covers, Madden NFL, Red Bull surf editorial, weddings at Dr. Phillips House.
Same hands. Range from championship locker rooms to bridal suites.
A handful of recent magazine and campaign work — every cover styled, prepped and finished by Masters Artistry.
Alaina's dynamic personality, attentiveness to detail, and ability to make everyone around her feel at ease have generated continued achievements — projects, friendships and faces that keep returning, year after year.— On Masters Artistry
From Super Bowl champions to LPGA major winners, broadcast desks to magazine fold-outs — over 70 brands and counting.
If you have a project in mind, the answers below cover the basics. For everything else, send a note.
Editorial, commercial, broadcast or bridal — Masters Artistry travels for projects of every scale. Tell me about yours.
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