BIO

Behind all influential content is a genius hair and makeup artist. There are countless talented HMUAs but few who possess the entrepreneurial skills required to take their talent to the next level. 

Alaina DeBernardis represents a real-life celebrator of the human body. What began as a small business venture in college, where she would charge her fellow sorority sisters to do their hair and makeup for special occasions, flourished into a now passion driven career.

While in college, Alaina worked part-time for MAC Cosmetics in Orlando, FL. After graduating from the University of Central Florida, she became a full-time employee and stayed with the company for a year and a half before moving back to her native South Florida to pursue a career in sales.

Never letting her passion fall by the wayside, she maintained an active freelance schedule—providing hair and makeup services for local weddings and special events. Word spread and Alaina’s popularity grew. She quit her sales job, started a freelance company with a friend and made hair and makeup artistry her full-time career. 

Relationships with her clients provided Alaina with the connections to integrate into working for Overflow Productions. As a member of their production team, she learned the dynamic of set life while continuing to maintain the responsibilities of her freelance company.

In 2015, she was offered the opportunity to work for Golf Channel as the head of their makeup department. She promptly accepted and started her own company, Masters Artistry. Alaina hired 12 of the best HMUAs in Orlando and they single-handedly took over all of Golf Channel’s beauty needs. Masters Artistry remained the sole provider for all in-studio and remote hair and makeup services for the NBC Sports company until their departure from Orlando, FL to NBC Sports HQ in Stamford, CT in 2021.     

Alaina’s dynamic personality, attentiveness to detail and ability to make everyone around her feel at ease have generated continued achievements. In succession with Masters Artistry’s growth, Alaina’s freelancing business has continued to thrive. 

Sports have always been an integral element in Alaina’s life so it should come as no surprise that the bulk of her work is within the sports industry realm. Projects include numerous magazine covers including:  ESPN The Magazine featuring Nick Bosa and Juan Soto, ESPN The Magazine Body Issue with Greg Norman, Brooks Koepka, The USA Women’s National Ice Hockey Team, Charlotte Flair, Novlene Williams-Mills, and Ryan Dungee. Men’s Health cover with Greg Norman, the The Red Bulletin cover with female surf phenom Caroline Marks, and EA Sports NFL Madden video game cover featuring Odell Beckham Jr.  Adidas track and field clothing line shoot with Tori Bowie, Jessica Ennis-Hill and Blanka Vlasic. A myriad of partnership collaborations with elite athletes such as:  Major Champions Rory McIlroy, Jordan Speith, Greg Norman, Cameron Smith, Gary Woodland, Christie Kerr, Brittany Lincicome, Nelly Korda, and Gaby Lopez. Baseball superstars Bryce Harper for Under Armour, Aaron Judge and Super Bowl Champion Travis Kelce for Drink Accelerator, Derek Jeter and Wayne Gretzky for their newly launched clothing line Greatness Wins, and Super Bowl Champions Tom Brady and Rob Gronkowski.  

In addition to Alaina’s extensive work with countless elite athletes, she is also a highly sought-after lifestyle and advertising HMUA collaborating with an expansive, and ever evolving clientele. Alaina’s talents extend far beyond the stills produced by a camera lens. With over 9 years experience in live Television/events, numerous national advertising commercial’s with a variety of top brands, and several original docu-series, Alaina is that rare artist whose talent’s truly are all-encompassing. Alaina has proven that she’s one of the few who can inspire growth on a team while continuing to develop her own skill set. As someone who prides herself on being knowledgeable of the ever-changing, innovative makeup products and trends, Alaina is characterized by an ambition for continuous evolution across the board! 

Now, enough about me! Let’s shoot together already!!